What started in 1997 as Chuckwagon Feed & Pet Supply in the small town of Marysville, California, quickly grew into something more. With a deep love for team roping and cutting horses, we saw a need… and followed it.

Before long, we traded our storefront for the open road, creating a mobile shop to serve horse events across the West Coast. Our little trailer grew from sixteen feet to forty, and so did our dream.

In 2009, that journey led us to the National Finals Rodeo, where we proudly set up at the Cinch Western Gift Show inside the South Point Hotel & Casino in Las Vegas. For 12 incredible years, we showed up, boots dusty and hearts full, until the world slowed down in 2020.

Today, our focus is on premium western wear… pieces that feel as good as they look. From Cinch and Cruel Girl to Boulet Boots and beyond, we handpick styles that reflect the spirit of the western lifestyle we’ve lived and loved for decades.